PUBLIC RELATIONS

Ken Malcolm
Dauphin
Chair
MEMBERS
  • Bill Cann, Winnipeg
  • Ralph Cibula, Gladstone
  • Guy Hansen, Winnipeg
  • John Sushelnitsky, Portage la Prairie

 

The Terms of Reference for the committee are as follows:

a) be responsible for the planning, implementing and evaluation of the PR goals of the organization;

b) publicize events sponsored by RTAM and/or its committees;

c) maintain liaison with the editor of and facilitate publication of RTAM news in “The Manitoba Teacher”;

d) through liaison with Chapters, facilitate publication of significant news about RTAM in community newspapers and in other print and electronic media;

e) purchase promotional items for RTAM.


The committee and RTAM Board have used the services of Adam Dooley, where professional advice was needed, to help clarify the role of the Public Relations committee and to be more effective in moving forward the strategic goals of the organization.  Branding, working with other committees to promote their events and developing a long term strategy are still issues to be resolved.

Committees are currently doing their own advertising so at this time the committee will not do so unless asked.  Liaison continues with “The Manitoba Teacher” publication.

Various chapter/member initiatives/projects such as “Thank A teacher Day” and “UN Senior Awareness Day” are featured in KIT and/or on the web.  Mailings to community papers and the printing of the articles can be tracked so that RTAM can monitor which ones have the best community interest.  Provincial activities such as the “Meet and Greet” at the Legislature in October and the Seniors’ Coalition also are part of their initiatives.

The committee is responsible for ordering promotional materials for AGM and other committees.  Ordering by one group makes it easier to track the costs.  Committees who order materials for their specific event will have those cost charges against their budget line.

Activities

Meetings are held with public relations personnel in the Seniors coalition and the MTS as the situation warrants.

Announcements

Announcements are made in consultation with the Board, the President and the Executive Director in the form of press releases.

Meetings

An afternoon half-day meeting is held monthly in conjunction with the RTAM Board Meeting.

WHO WE ARE

Retirement is a time of transitions. Throughout your career you belonged to the Manitoba Teachers’ Society (MTS), but upon retirement you are no longer a member. The Retired Teachers’ Association of Manitoba (RTAM) exists to serve retired teachers. We invite you to join the growing number of RTAM members and enjoy the benefits of belonging.

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